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Business Development Manager (Corporate Catering, Weddings & Events) Atlanta

Business Development Manager (Corporate Catering, Weddings & Events)

Full Time • Atlanta
Benefits:
  • Bonus based on performance
  • Competitive salary
  • Employee discounts
  • Flexible schedule
  • Free food & snacks
  • Training & development
Company: Social Express Catering & Meal Prep (SECMP)
 Location: Metro Atlanta, GA (Hybrid: remote prospecting + in-person meetings/tastings as needed)
Job Type: Full-Time
Reports To: CEO/Executive Chef & COO
Compensation: $50,000 base salary + commission + performance bonus
Start Date: ASAP

About SECMP

Social Express Catering & Meal Prep (SECMP) is a Metro Atlanta-based catering and meal production company known for delivering high-quality food, strong execution, and cultural culinary experiences at scale. We provide meal prep, catering, and large-volume food service—and we’re actively expanding into corporate catering, weddings, and high-ticket private events.

Role Summary

We are hiring a true Business Development Manager—a hunter + closer who can generate opportunities through outbound efforts and convert them into booked events and paid deposits.
This role is responsible for growing SECMP’s revenue through:
✅ Corporate catering (recurring & one-time)
✅ Weddings
✅ Private events (birthdays, showers, celebrations, etc.)
✅ Strategic partnerships (venues, planners, offices, studios)

This is not a “wait for leads” job. You must be comfortable prospecting daily, running discovery calls, presenting pricing confidently, and closing.

What You’ll Own (Key Responsibilities)


1) Outbound Prospecting & Lead Generation (Daily)


  • Build targeted lists of corporate accounts, venues, planners, event coordinators, studios, and organizations.

  • Execute daily outreach via calls, emails, drop-ins, networking, referrals, and follow-up sequences.

  • Create consistent lead flow through relationship building and partnerships.

  • Book meetings, tastings, venue walkthroughs, and vendor introductions.

2) Close New Business (Inquiry → Proposal → Deposit)


  • Respond quickly to new inquiries and guide prospects through the process.

  • Run discovery calls to confirm event type, guest count, date/time, location, budget, and service style.

  • Present packages and pricing confidently while protecting SECMP standards.

  • Handle objections professionally and close deals without discounting the brand.

  • Collect deposits, secure signatures/agreements, and lock in bookings.

3) Corporate Catering Growth (Recurring Revenue Focus)


  • Sell recurring corporate lunch and meeting catering programs.

  • Develop relationships with office managers, executive assistants, HR teams, and admins.

  • Convert one-time corporate orders into repeat accounts.

4) Wedding & Venue Partnership Development


  • Build relationships with wedding planners, venues, and event coordinators.

  • Get SECMP included on preferred vendor lists and referral networks.

  • Drive wedding pipeline through partnership outreach and tastings.

5) Pipeline Management & Follow-Up Discipline (Non-Negotiable)


  • Maintain a live pipeline tracker (CRM or Google Sheet).

  • Track every lead through the pipeline: Prospect → Contacted → Meeting Set → Proposal Sent → Closed Won/Lost.

  • Follow up consistently until the deal is closed or disqualified.

  • Keep clear notes and next steps so nothing falls through the cracks.

6) Clean Handoff to Operations


  • Confirm all final event details: guest count, menu selections, dietary needs, service timeline, address, and logistics.

  • Ensure production/operations receives clean notes to execute flawlessly.

  • Maintain professionalism and protect the client experience from start to finish.

SECMP Standards (Non-Negotiables)


  • $500 minimum for drop-off catering

  • $1,000 minimum for staffed/on-site events

  • Deposits are required to secure dates.

  • Discounts and pricing exceptions require leadership approval.

Performance Expectations (KPI Scorecard)


Weekly Activity KPIs

  • Outbound touches: 150–250/week (calls + emails + DMs + drop-ins + referrals)

  • Sales meetings/calls completed: 10–15/week

  • Proposals sent: 8–12/week

  • Follow-ups completed: 100% weekly (daily discipline)

Revenue KPIs

  • Month 1: $10k–$20k booked revenue

  • Month 2: $20k–$30k booked revenue

  • Month 3+: $30k–$50k booked revenue (based on lead flow and seasonality)

Process & Speed

  • Fast response time during business hours

  • Proposals sent within 24 hours of discovery call when possible

  • Deposits collected quickly once client commits

Compensation Plan

Base Salary

✅ $50,000/year

Commission (Standardized Assumed Gross Profit Model)

SECMP uses a simplified commission model to ensure payouts are fast, consistent, and predictable.

  • Commission is calculated using a standardized gross profit assumption of 30% of Net Sales (invoice total excluding sales tax).

  • The Business Development Manager earns 10% of assumed gross profit on closed deals.

✅ This equals approximately 3% of Net Sales per closed deal.

Commission Timing:
Commission is earned when the client deposit clears and is paid on a scheduled basis (bi-weekly or monthly). For large staffed events, commission may be paid after event completion to avoid cancellations/chargebacks.

Monthly KPI Bonus

✅ Up to $500/month for meeting outreach + booking targets consistently.

Qualifications


Required

  • 2+ years of sales closing experience (services, hospitality, events, B2B, etc.)
  • Comfortable prospecting daily (this is a hunter role)
  • Confident on the phone and skilled at objection handling
  • Organized follow-up habits and ability to manage a pipeline
  • Strong written communication (email/text follow-ups)
  • Professional presence and a high standard of customer service
  • Catering or event sales experience
  • Experience building relationships with corporate admins, venues, and planners
  • CRM experience (or comfortable managing a tracker)

What Success Looks Like (30/60/90 Days)


First 30 Days

  • Learn SECMP packages, minimums, and sales process

  • Build prospect lists and execute daily outreach

  • Maintain a clean pipeline and consistent follow-up discipline

  • Target: $10k–$20k booked + 200 prospects added + 2 tastings scheduled

By 60 Days

  • Close consistently and build recurring corporate accounts

  • Develop planner/venue referral relationships

  • Target: $35k–$75k booked total + 3 recurring corporate accounts active

By 90 Days

  • Predictable pipeline with strong close rate and recurring revenue

  • Strong partner network producing referrals

  • Target: $75k–$150k booked total + 3–8 recurring corporate accounts + $200k open pipeline

How to Apply

Submit your resume and a short note answering:

  1. What have you sold and what was your closing role?

  2. What is your sales style (hunter, relationship-builder, closer)?

  3. What’s an example of a deal you closed and how you closed it?

  4. Why are you interested in corporate catering/weddings/events?

Compensation: $50,000.00 per year

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.





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